The Role of Mass Media in the Development of Women Sport from Female Coache's Viewpoints

The aim of the present study was to investigate the current and ideal condition of informing, educational, social participation and cultural roles of mass media in developing women sport from the viewpoint of female coaches. This study was a descriptive-comparative survey. The statistical population consisted of Iran female coaches and the sample consisted of 261coaches of 22 sport fields from 24 provinces. A researcher-made questionnaire consisting of 48 items were used to collect the data. Ten university professors confirmed its validity and its reliability was determined by Cronbach’s alpha (α=0.81). Descriptive statistics were used to describe data and Kolmogorov-Smirnov test and Wilcoxon test were used to test the hypotheses. Results showed a significant difference between current and ideal conditions of four roles of mass media in developing women sport. Iran female coaches noted that although the mass media influenced the development of women sport, the authorities of mass media did not properly consider the effective components and different functions of women sport as they neglect women sport due to a lack of the female experts in mass media or male experts in the field of women sport.