The evaluation of medical tourism center's service quality in Tehran city by using fuzzy SERVQUAL approach

The evaluation of medical tourism center service quality in Tehran city by using fuzzy SERVQUAL approach Abstract in the recent decades Medical Tourism Industry because of its benefits such as high profits, creating more jobs and other profits has received a massive attention by local countries. High qualities of medical services in medical centers of destination countries are one of the most important factors of spreading and developing this industry. So, in regard to this subject, in this research I will focus on the quality of services provided by Medical Tourism Centers where providing medical aids to the foreign patients in city of Tehran. In this research which is functional in term of purpose and surveying descriptive in term of essence; we will analyze the quality of services provided by Medical Tourism Centers in city of Tehran by taking poll from 154 foreign tourists who had been hospitalized in 10 selected hospitals from the March to the April of 2014. With regard to the problems caused by ambiguity and complication in term of conceptualizing and giving weight to the items and dimensions, Graded Integration method and terms of fuzzy set are used in this research. Except doctors and professional medical staffs, negative gap and dissatisfaction were observed in all cases in p≤. /05 extent. In regard to the almost ideal condition of doctors and professional medical staffs and modern medical facilities and equipment, appropriate medical costs with services as the main factors of developments of Medical Tourism Industry, it is possible to increase Iran’s bazar portion of Medical Tourism Industry. Keywords: Medical tourism, Service quality, Seroquel model, Fuzzy set theory, Graded mean integration method. Keywords: