Studying sport management strategies using SWOT technique

Strategic planning is a way of planning that concerns internal and external factors via SWOT analysis. The main goal of this study is to determine strategies in sport management from the viewpoints of sport managers employing SWOT technique. The population of this study comprises the managers، vice-presidents، top and middle as well as operational managers of physical education organization in Iran. The data have been collected by a questionnaire that its reliability and validity were determined by a pilot study (Chronbach Alpha = 0/92) and expert panel، respectively. In order to analyze the collected data، the researchers have employed descriptive statistics such as Kolmegrov-smirnov and T student test. The obtained results revealed that taking experts’ comments into consideration and using them in sport organization may highlight sport management. The condition of women in management level، sport marketing، and position-based planning were categorized as weak points. According to the results، a comprehensive planning for sport، information and communication technology development، privatization، doing research in sport management and having young population were the most prominent opportunities for sport management. To enclose، government involvement in managing sport، engaging lots of policy makers in sport and also the dependence of club managers on governmental parties have been categorized as threats of sport management.