Prioritizing Interactive Components Influencing Fan's Revisiting Websites of Iran Selected Football Premier League Clubs

This study aimed at prioritizing interactive components affecting fans'' revisiting the websites of Iran selected football premier league clubs. The research method was survey and data were gathered through internet. The statistical population consisted of those fans who were the members of websites of Esteghlal، Perspolis، Tractorsazi، Damash and Sepahan clubs (N=26000) in March and April، 2012. 325 fans participated in this study as the statistical sample. A researcher-made questionnaire was used to collect data. The face and content validity of the questionnaire was confirmed by sport management experts'' viewpoints and the internal reliability was assessed by Cronbach''s alpha α=0. 9. One sample t test and ANOVA with repeated measures and Bonferroni post hoc test were used to analyze the data (P<0. 05). Findings showed that all four interactive components had a significant effect on fans'' revisiting the websites of these clubs and there was a significant difference among these interactive components. The prioritization of the interactive components showed that 1. opportunities to interact with managers or coaches، players and other fans in websites، 2. information feeds، 3. customization of homepages and emails، 4. special promotions tools respectively had the most effect on fans'' revisiting the websites. It can be stated that understanding the needs of loyal fans is the key to the success of websites of football clubs.