The Relationship between Business Model and Product Strategy in Iranian E-SMEs

Incorrect choice of e-business models، regardless of environmental and organizational conditions، is one of the most important obstacles in the development of e-commerce. Organizations need to consider what type of e-business models could associate their information of technologies with their strategies. Therefore، an awareness of the relation between e-business models and strategies is important for researchers and mangers for creating، capturing and delivering competitive value. Hence، this study examines the relationship between the business model and product strategy in small and medium sized e-businesses in Iran (E-SMEs). First of all، we reviewed literature in order to present a new typology of e-business model based on the strategic reference points. For this purpose، 400 small and medium e-businesses in Iran were studied. Then، for analyzing and testing the hypothesis، the SPSS 16 and LISREL 8. 5 software was used. Our results showed that strategic reference points of focus and control are effective factors in the choice of e-business models and product strategy. Also، it was found out that there is a significant relationship between the choice of e-business models and the choice of product strategies.