Investigating Local Foods Consumption Motivation in Ilam in 2013

Considering that local foods in lights of their food value، raw material availability، freshness، free from chemical retentive materials and cheapness are considered as the best foods in different parts of the country. Foods are selected based on a set of motivations، thus، the aim of this study was to Investigating Local Foods Consumption and Motivations affecting local food consumption in Ilam. In a descriptive cross-sectional study 185 subject were chosen using cluster sampling. And by questionnaires were evaluated; that questions about consumption whit reliability of 0. 72، were made by the researcher and questions related to the motivation whit reliability 0. 91، adjusted the questionnaire was Stpetoe et al، and its validity was confirmed by experts. Data were analyzed using correlation coefficient and logistic regression models with spss software. In this study، 2% of the sample stated that no local food consumption during the month and 57% stated that 2 to 3 times a month consume local food، in general amount consumption is extremely low. The results indicate that Motivations Healthk (p=0. 001، r=0. 238)، Natural content (p=0. 000، r=0. 291)، mood (p=0. 001، r=0. 023)، convenience (p=0. 001، r=0. 239)، Sensory appeal (p=0. 012، r=0. 186)، price (0. 000، r=0. 353)، familiarity (p=0. 050، r=0. 145) and Prestige (p=0. 000،r=0. 327) with consumption of local food has a significant positive relationship. Based on the results of the one variable regression analysis، these motivations have a significant effect on the consumption of local food. Discussion & According to low Consumption of local foods، since people have motivation certain in local foods consumption، raising public awareness through the media advertising about the benefits of eating local food is necessity undeniable.