Establishment of electronic commerce and presenting appropriate strategies based on (SWOT) model: Case Study of Isfahan University Libraries

The purpose of this paper was to provido a strategic analysis for the establishment of electronic commerce in Isfahan university libraries and to present proper strategies with using SWOT matrix. A survey method was used and statistical population included Isfahan University Libraries. iInformation was collected through 2 developed questionnaieres. Evaluation of internal factors showeds that Strengths outweigh weakness but financial dimension of human resources, technical dimension, customer factors, rules and policies have weakness. The findings also showed that the Library threats outweigh opportunities but library had many threats in the products and services dimension. In this research we presented 4 offensive strategies, 3 diversification strategies, 8 shift strategies and 3 defensive strategies. the status of Isfahan University libraries shows that, although these libraries are under threats of external environment but they have a good status for the establishment of electronic commerce. Diversity strategies will help achieving this establishment.