Cultural intelligence of the host community, and rural tourism development Case study: Roudbar-e Qasran district (Shemiranat Township)

Tourism development in rural areas as the development of any other activity entails different components. Existence of interaction between the local community and tourism are the factors effective on the tourism development. In this regard, Cultural intelligence is of effective factors influencing on the interaction of host community and tourists and its high level can provide the intent of host community and its support for tourism. On this basis, in the present study, the cultural intelligence and its effects on the support and tendency of the host community from tourism development in the villages of Roudbar-e Gasran district has been studied. The present study is an applied one and has been done using analytical descriptive methodology and in a survey manner. Our statistical society is the population of local households resident at our under-study villages, in which 276 villages have been selected as the sample and classified by random sampling method. The obtained results indicate that the cultural intelligence of statistical sample is at a desireable level and among the different aspects, strategy aspect is placed at the highest priority. Also, based on the results, it was revealed that cultural intelligence affects on the inclination and support of the host community toward tourism development which is due to the two aspects of motivation and behavior of cultural intelligence.