Assess and prioritize strategie formulation factors affecting small and medium enterprise to improve knowledge base by using ANP (Case Study: Isfahan Science and Technology Town)

In the turbulent economic environment of the country and taken financial sanctions against the country, the knowledge base economy is one of the solutions out of the downturn and economic growth. Knowledge Based Economy, a new economy where knowledge is the main source of growth and wealth creation. The main driver of Knowledge Based Economy, companies are knowledge base. Knowledge based companies and institutions, corporation institutions in order to synergy of science and wealth, knowledge-based economic development, scientific and economic goals (including the development and application of Invention and Innovation) and the commercialization of research and development (including design and production of goods and services) in the field of high technology and high added value, especially in the production of software is formed. The companies requires for the life and success selected careful planning and appropriate strategies. In this paper, based on previous studies, to evaluate the factors in fluencing the selection of an appropriate strategy to develop the knowledge base of its strategy. The aim of this study was to develop and select right strategy for the success of the Company. Similar studies evaluating external and internal factors such as the management of marketing and sales, finance, human resources, research and development was accomplished by using network analysis (ANP) with Super Decisions software and to prioritize them was discussed. The marketing and sales agent has been through more then anthers prioritize.