A study of the effect of competitive intelligence on innovation in knowledge-based enterprises of Shiraz

Pioneering in a dynamic environment is among the issues that many organizations, particularly knowledge-based institutions, pursue. To exploit the opportunities and react to environmental threats accordingly, innovations in the modern technologies domain are vital for success. Therefore, organizations are required to monitor inside and outside environments of the organization to track the emergence of a phenomenon called Competitive Intelligence and its attributes. This study aims at examining the impact of competitive intelligence dimensions on the types of innovation. The population of the study consists of all 50 knowledge-based Institutes of Science and Technology Park of Shiraz. A sample size of 44 was decided based on Morgan Tables from knowledge- based firms operating in the Technology Park. Due to possibility of not cooperating by some institutions, finally 42 institutions were chosen and total of number of 99 questionnaires were distributed. Structural equation modeling was used for analyzing the data. In this study, two dimensions of market intelligence and Competitor intelligence for measuring competitive intelligence and also three types of innovation (technological, market, and administrative innovations) have been used. Based on the research results, Market intelligence has a positive and significant impact on all three types of innovations. Competitive intelligence has a significant positive impact on innovation. Moreover, it was revealed that Competitor intelligence has a positive and significant impact on administrative innovation, while the impact of technological innovation and market intelligence on competitors has not been verified.