A model for choosing Semnan Islamic Azad University strategies by the use of Fuzzy DIMATEL technique

One of the big issues in strategic planning is program’s failure that happens at performance stage which is the result of inaccuracy at preparation stage. SOWT matrix with an interactive view between internal and external environment prepares the strategies of the organization; but the outputs of this model in QSPM matrix are evaluated without considering the interactive relations in a linear way that may cause problems for the organization. In this study, it has been tried to investigate the interactive relations among strategies’ components of Semnan Islamic Azad University as a sample organization by the use of phase DIMATEL technique, and the focus is on strategy ranking based on new concept such as effectiveness power and interactions’ rate. The result indicated on hundred percent agreement about the importance of strategy “creation and extension of development and technology centers toward gaining income through research activities and selling scientific patents” at Semnan Islamic Azad University. Moreover the output of the new model had more accordance with activity environment of the organization from its experts view.