branding and Political marketing, A new model for the development of participatory political communication

Nowadays one of the main aims for each organizations, persons or professions are good images and implications involved it, intelligence and generally good brand. Generally political advertising and image management or management of political image has been one of the fundamental principles for democracy and modern society. Planning of public image needs to control of information. The concept of branding in marketing means labeling of a product and recognition of it. Same meaning extend to political science and political and electoral marketing. This paper argument about changing patterns of political communication through conceptualization of political branding and marketing. Also this paper explain about concept of branding and political branding and change of meaning of politics. Broadly Political branding is changing pattern of political participation.