Investigating Quality of Tourism Destination Management in Terms of Competitive Advantage in Chabahar
Today management is necessary in all aspects of economic and social activities and is a key element to doing works. Destination management plays an important role in achieving the goals of development in tourism. As a key factor in determining the competitiveness level of destinations, this element is responsible to maintain and sustain social-cultural, economic and environmental resources of destinations.The purpose of this paper is investigating quality of destination management for achieving the competitive advantages in Chabahar Region. It has been conducted in 2009-2010. Contributory factors to the destination management such as marketing, visitor management, research, pricing, technology, cooperation between public and private sectors, crisis management and so on, were investigated in the region. These factors were selected on the base of Crouch and Ritchie’s Model (1999). The results show that “product development, marketing and introducing” is the most important factors. All the factors have low quality in the region.
- حق عضویت دریافتی صرف حمایت از نشریات عضو و نگهداری، تکمیل و توسعه مگیران میشود.
- پرداخت حق اشتراک و دانلود مقالات اجازه بازنشر آن در سایر رسانههای چاپی و دیجیتال را به کاربر نمیدهد.