ESTABLISHING PERSPECTIVES AND STRATEGY MAP FOR THE GYMNASTIC FEDARATION OF IRAN THROUGH BALANCE SCORECARD

The purpose of this study was to establishing perspectives and Strategy map in gymnastic federation of Iran by the balance scorecard approach. The present research methods were quantitative as well as qualitative. The statistical population of this study included 160 sport management faculty members, managers and experts of sport organizational who were familiar with gymnastic sport in Iran. 15 elite sport experts were chosen purposfully to qualitative samples. Based on Morgan table 117 persons were randomly selected to quantitative sample. Two questionnaires were used to gather the data that validity of the questionnaires were confirmed by experts and the reliability were examined in a pilot study with 30 samples by Cronbachs alpha which were as (perspectives questionnaires: 0.83 & objectives questionnaires: 0.81). For data analysis the descriptive statistics and inferential statistics methods, including confirmed factor analysis , x2 and logical inductive reasoning. The research finding showed the gymnastic federation of Iran had four perspectives, such as finance, customer, internal process, learning and growth and as well as 34 objectives. In the gymnastic federation of Iran strategy map there were cause and effect relationships among all perspectives and objectives. Ultimately it can be concluded that suggested perspectives, objectives, and strategy map are capable of being applied in practicing strategies of gymnastic federation of Iran.