Assessment of Pricing Strategies of Iranian Exporters in International Markets (Dynamic Panel Data Approach)

Variations of exchange rates play an important role on the policies and pricing strategies of Iranian exporters in international markets. Therefore, for the total sample of 48 market destinations during the period 1992-2012, assessment of the degree of pricing to market is the main purpose of this study. In order to determine factors affecting the Iranian export price, we use advanced dynamic panel data methods (such as pooled mean group, the system generalized method of moments and the dynamic fixed effects) that are distinguishing features of this study relative to prior works, based on the autoregressive distributed lag and error correction model. In addition, to determine the effect of the exchange rates uncertainty on Iranian export price, we use the exponential GARCH in the context of panel data. Using the mentioned three methods, the results of this study in the short term showed that the degree of pricing to market is the range between 0/46 and 0/94, and therefore, we can conclude that contribution-profit pricing strategy is established in Iran's export markets. Also, the results in the long term showed that the export demand in importing countries is price inelastic. According to research findings, it is concluded that the policy of devaluation of the national currency will have little effect on increase of Iran's exports and improve the balance of trade in the short- and long-term.