Prioritization of Rural Tourism Attractions in East Azerbaijan Province Using AHP

Rural non-farm economy is seriously considering for use the full capacity of rural economy in developing countries. Rural tourism is a part of the tourism industry; it can through the identification of potential play an important role in rural development, diversification of the national economy and national development. The main purpose of this study was investigation and evaluation of rural tourism attractions. In order to prevent from generalization and to achieve exact and applicable results, villages with tourist attractions in East Azarbaijan has been chosen as the area of study. Analytic Hierarchy Process is used to prioritize rural areas. This technique is based on a comparison of test and reviews the various options to managers and planners. The population of the study was experts who have knowledge and experience in the field of rural tourism. Findings indicated that the studied villages are three levels of development priorities, the levels can be a basis for planning and decision-making of managers in East Azarbaijan Province.