Examine the ability of customer knowledge management capabilities to create innovative business models (case study of APCO Co.)

Winning of successful company is Creation of competitive advantage. Innovation to create competitive advantage is known as one of the solutions. The new theme is innovation in business models. Companies try based on innovative business models to create and deliver greater value for their customers. Innovation in business model not only technological innovation or organizational innovation but also strategic innovation witch is sharing and increasing knowledge resource and managerial skills is included. Thus the important role of customer knowledge management based on strategic innovation in business models can be identified. The present study evaluated the ability of customer knowledge management capability of organizations to create innovative business model and Conceptual model based on the relevant literature is presented and tested. This research is practical and the way of this research is survey- analysis and the company of creating custom cars in Iran Khodro (APCO) has been studied.Path analysis and structural equation modeling was used for testing the research model. General information obtained from the analysis model shows that if Organizations use the customer knowledge management to improve their skills in creating customized products and Create better conditions for optimal decision and design better consumer experience , Then they can achieve business model innovation By creating a value based on the success of our customers and increasing sales volume .