The impact of public service advertising on intent to donate: Explanation the role of mediator secretion of the oxytocin hormone

Public service advertisements is an important issue in social marketing, increase public awareness and develop possible solutions to issues that are relevant to public and beliefs, attitudes, and behaviors that are going to affect them. This study aims to review the impact of public service advertising on intent to donate considering the role of mediator secretion of the oxytocin hormone has been done. Experimental study, pretest and posttest design with an experimental group and a control group. Statistical populations were women students of Mazandaran University. Through the matched sample for the test group and control group 10 cases were detected. In this study, people exposed to film public-service advertising, of course, before and after each film from each individual the blood was taken. Finally participants was answered a questionnaire that aims to measure the variable intent to donate. To analyze the data and test the hypotheses from SPSS18 is used. The end, the results was shown mean fold has and public service advertising on intent to donate into account the role of mediator secretion of the hormone oxytocin is not affecting and research hypotheses were rejected.