The Feasibility Study of Applying Creative Multicenter Network Metropolitan Approach in the Metropolitan Area of the Central Mazandaran

Cities are considered as the bed for innovation and a place for driving creative energy of human being and also play an effective role in human capital concentration and management. Creativity in two areas of industry and creative class need an appropriate and desirable background for flourishing. Hence most experts believe that polycentric-network structures due to their own specific spatial structure have more advantages and priority in attracting such industries and creative classes. So this article, by descriptive-analytical method examines the effective components and aspects in attracting creative industries in the metropolitan area of central Mazandarn which includes four main and large cities of the province as Sari, Ghaemshahr, Babol and Amol. In total, 14 indicators in five approaches of historical and cultural heritage, Agglomeration advantages, dependentdiversity , human capital and creative class have been tested .density of ccultural and historical heritage, company size, share of professionals out of total employment, Reverse Herfindahl index, population as the potential market size, dependentdiversity index,-Hal Sysuh index, entropy index, the accumulation of educated people, index, share of educated people from job applicants, the share of immigrants of other provinces form the indices of this study.the results showed that this metropolitan area lacks an efficient and desirable diversity and demand threshold; the reason of this can be attributed to the fragmented nature of the region and lack of a well-connected metropolitan structure. Also optimum concentration of economic activities of creative jobs has not been able to incorporate the relevant activities together to produce products with better quality. In contrast this area provides a suitable environment for attracting creative classes which some issues such as concentration of cultural and historical facilities of cities, cultural acceptance of other ethnic groups and high capacity for absorbing new technologies approves this matter.