Urban design process on urban facades with emphasis on improving the quality of visual aesthetics of town scape. Case study: ahmadabad street, mashhad

In recent years due to the Accelerated construction the subject has been neglected. that Resulting is creation of a uniform appearance Away from diversity and vitality of cities and consequently increasing the stress and turmoil of city residents. With the emergence of urban design expanded attention to quality of Persons life And considered the need for urban design process as a powerful tool for improving the quality of life. Urban design is an important tool in the struggle and With the introduction of the standards and principles of aesthetics, leads urban life to create environmental quality. So The main purpose of this present paper is finding local and appropriate urban design process in order to improving aesthetic visual qualities of currently urban facades. The central question in this paper is : what is the most important elements in the design process of urban facade? In order to answer these questions Assumed to be facade of cities have emerged with neglect and disregard from urban design criteria. Therefore require revision in order to recover fundamental issues that affect the facade design of public spaces. In present paper, Has been discussed to Readout Actions and ideas in Field of visual perception and Aesthetics of urban facades, Introduces the main elements to design of urban facades and Comparative analysis of examples from the design process of urban facades in urban public spaces With citing library sources and documents and using research methods descriptive- Analytical and comparative analysis and has been provided Ideal process, optimize, flexible and local visual aesthetic quality of buildings facades with achieving conceptual framework and principles Applied. Understanding the characteristics of the environment, Policy making, Determination optimal scenarios of Urban design, applying Policies and urban design guidelines and evaluation the level of implementation of plan are The main steps in this urban design process.