E-commerce benefits for producer / supplier
Author(s):
Abstract:
The emergence of electronic commerce(EC) in today world has changed the way of doing business for all stakeholders. In fact, in modern world, the advent of electronic commerce (EC) has had an enduring effects on business. Given the increasing importance of EC in the business environment, this research was aimed to answer this question: What are the EC benefits for both producers and suppliers. To achieve this objective, the author used a content analysis method by reviewing the EC literature titled in organization and management journals. The application of frequency approach showed that the EC has twelve benefits for producer / supplier. Then a questionnaire was distributed among all thirty five staff of a computer service firm. The finding show that eight out of twelve benefits that are: "competitive advantage", access to a vast market ,access to day and night marketing, lessening red tape, reducing spent time, reducing cost, lessening unnecessary trips and direct interaction with customer are most advantages respectively.
Keywords:
e , commerce , e , commerce benefits , producer , supplier , competitive advantage
Language:
Persian
Published:
Iranian journal of management sciences, Volume:10 Issue: 40, 2016
Page:
85
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