Social Contributing Factors on Tendency to Read Sports Papers

Amplifying sports papers as a media to portray champions, women’s sports, sports industry, cultural and behavioral aspects of viewers and fans and such are crucial issues in sports. The purpose of this paper is to study the social factors that influence tendency to read sports papers. It deploys qualitative research method with survey conducted as a field study. Statistical population consisted of every citizen with the age of 20 or above located in Urumia who has finished high school and 368 samples were studied with multistage sampling. A self-administered questionnaire was used with the reliability being tested via test-retest method (r=0.77). Factor analysis test and one-way analysis of variance as well as Pearson correlation coefficient were applied to analyze data. Findings showed that there is a positive and significant relation between sense of responsibility and reading paper (sig= 0.000, f=11.27), collaboration (sig=0.003, f=3.42), trusting papers (sig=0.000, f=6.025), utilizing other tools (sig=0.000, f=4.58) and sense of playing role in own fat (sig=0.000, f=6.145) with extent of reading papers. Hence, sports papers should consider these factors in order to attract more readers.