Designing Sport Marketing Model of National University Sport Federation of Ir. Iran

The goal of this study was design Sport Marketing Model for NationalUniversity Sport Federation of Islamic Republic of Iran. This study is correlation, and, in view of research goal, it is practical. A questionnaire, which was made by the researcher, is based on Likert 5 option scale, and its justifiability is confirmed by professionals and professors; moreover, its stability is examined by Coronbakh α test with coefficient of 0/981. Among 230 distributed questionnaires, 202 ones were filled out and returned. Populations consist of previous and present executive committee, administers of provincial committees, experts and employers of National Federation of University Sports, headmen and experts of Sport administration and Sports directors of Iranian universities. In regard to limitation of populations, the number of a sample equals to populations and sampling method is all-counting. Descriptive statistics are utilized for describing of demography situation of respondents and their responses to research questions as well, and confirmed factor analysis test and structural equation modeling test are used in inferential statistics. The results of this study showed, sport marketing model that designed for National University Sport Federation of Ir Iran have necessary fitting(P=0.000, RMSEA=0/045¡ GFI= 0.90). In this model, the six dimensions of marketing significantly are able ro predict marketing capabilities and marketing capabilities has a significant and positive effect on performance of the Marketing in National University Sport Federation.