The Feasibility of Balanced Scorecard in Petroleum Company

Abstract:
This study aims at investigating the feasibility of the application of “Balanced Scorecard”, in performance measurement of Petroleum. Balanced Scorecard is one of the management accounting techniques. This technique organized in four distinct prospective: financial, customer, internal processes and learning and growth.This technique changes the organization vision and strategy to goals and criteria which are organized in four prospective: financial, customer, internal processes and learning and growth. Four prospective related to balanced scorecard were analyzed based on one main hypothesis and four subsidiaries. The gained results of Statistical analysis showed that indicating in all prospective of Balanced Scorecard in Petroleum is possible, but yet pre-required and needed thought to implementing this technique in Petroleum Company is not done well. I found out through more surveys that customer prospective was the most noticeable prospective and internal processes, financial and learning and growth prospective were ranked respectively.
Language:
Persian
Published:
Management accounting, Volume:5 Issue: 12, 2012
Pages:
35 to 49
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