Strategic position and Evaluation of firm performance

The thesis is aimed at studying the strategic positioning and firm performance in firms confirmed by stock exchange of Tehran. Considering the firm’s scope, competitor's status, and customers’ demands and tendencies, firms require a special strategy in order to compete with their competitors effectively as well as to improve the financial performance in future. The current research has conducted by selecting 38 firms through the ones confirmed by stock exchange of Tehran during 1381 to 1387.correlation method was used in this research. Pierson correlation coefficient, multi-variable linear regression, and ANOVA analysis method have used to data analyzing and research’s assumptions testing. The obtained results reveal that while applying the differentiation strategy and costs leadership results in successful financial performance, but the maintenance of this successful performance in future years, only can be satisfied by applying differentiation strategy.