Reproduction of Signs in Baudrillard's Ideas and Some Works of Andy Warhol
Abstract:
Baudrillard calls the new communities that are linked reproduction, as the simulation- the current state of postindustrial society that is based on the structural action of value. Dominated by symbols, images, and representations, the contemporary world points to the fact is a serious fade: absence of a fundamental matter and carries no relation to any reality. Domination of the simulated images in postmodern society is so much that we just do not recognize the authentic from fake, but no principle is involved for real anymore. Pop Art shows transformation in art of the early twentieth century, from the Baudrillards perspective. While prior art issues was invested with moral values on the one hand (classic art) as a independent bing, on the other, by Pop art we enter in a new realm of artistic themes that we could correlate it with the Baudrillards view of postmodern era in terms of consumption and related properties. Works of Pop Art and Andy Warhol particularly, are important in this regard, because reduce art into a flat image with indications that signifies the end of depth, perspective, evocation just like as the logic of the contemporary society in Baudrillards thought.
Keywords:
Baudrillard , Warhol , reproduction , simulation , Pop Art
Language:
Persian
Published:
Journal of Recognition, Volume:7 Issue: 2, 2014
Pages:
57 to 74
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