Influencing Factors on per Capita Water Consumption of Families in Tehran

In the present article, we seek to figure out what variables determine per capita water use and how these variables are related. The population considered for this survey is the citizens dwelling in District 3 of the Water and Wastewater Company (WWC) of Tehran, Iran. The data gathering process for the study began with collecting the detailed consumption records of all the company's subscribers. Also a questionnaire was designed by the researchers by which 325 households were asked to give information of their consumption patterns. As the results indicate, the more water efficiency and sense of responsibility increase in families, the more per capita consumption reduces. Results also show that there is no significant correlation between per capita water consumption and other variables (trust for Water and Wastewater Company, awareness and knowledge about water consumption, WWC promotional activities, and institutional trust) considered in the present study.