Identification and Analysis of Entrepreneurial Strategies in Selected Food Industries

Finding strategies for gaining superior resources and creating entrepreneurial rent is the main purpose of this research. Here we use resource based view as a lens for finding this type of strategies. For conducting this research, qualitative methods were used and qualitative research questionnaire was formed based on Peteraf model. Finally a total of 8 strategies have been identified and analyzed through interviews with entrepreneurs in selected food industries. These strategies are: Forming Alliances, using Local Potentials, Creative Imitation, Open Innovation, Growth from small-scale, Franchise, Focus Strategy and Entry by acquisition. Findings are expected to improve weak entrepreneurial strategy literature.