Evaluation Indexes in Higher Education Based on Kano's Model at Urmia University

The present study is an attempt to investigate the evaluation indexes in higher education, based on Kano`s model at Urmia University. This is a descriptive-survey research. The statistical population of the study includes all 22500 students at Urmia University. According to the data in Morgan table, the sample of the study is 378. In order to choose the sample, stratified sampling was used. The instruments used to collect the data were two questionnaires; The first questionnaire was related to the perception and expectation of the students in 4 dimensions (course content, course structure, teachers` characteristics, course facilities), and the second questionnaire was based on Kano`s model which examined students` essential, functional, and appealing needs. The results of the study revealed that there is a significant difference between the students` expectations regarding the content, structure, and facilities of the university courses and teachers` characteristics and their perception of all these. In other words, the students` perceptions regarding the 4 dimentions (course content, course structure, teachers` characteristics, course facilities) is lower than their expectations at Urmia University.