The investigation of Socio-Cultural Factors affecting the Body Management among Women in Kashan

This study aims to identify Social and Cultural factors affecting the Body Management among Women in Kashan. Thus, by using the ideas of the experts, such as Bourdieu, Goffman and Featherstone, formulate hypotheses and using Survey Method and Questionnaire, studied 320 women. The findings of the present study, that was aimed to test hypotheses about the relationship between the variables of the research, indicated that it was parallel to the increase in the Use of Media, Social Capital, Cultural Capital, Religious Beliefs and Social Acceptance, women tendency to the Body Management increases. Results of Regression Analysis suggest that Religious Beliefs, The use of Media and Social Acceptance variables have explained about 49 percent of Body Management changes among women. Also, Path analysis shows that the variables of Religious Beliefs and The use of Media have the most direct positive impact on women’s attention to the Body Management. As a result, we see that Kashsn women, regardless of their intellectual and religious orientation, have gravitated to the Body Management. In this context, the impact of rising Global Communications and access to New Communication and Information Channels also caused a range Cultural Change in different Groups and the various strata of society, especially among women.