Evaluation of Private Banks Listed in the Stock Exchange Using the BSC Model and Fuzzy MADM Techniques

Evaluation is one of the most extensive discussions influenced by a wide range of disciplines and experts, and numerous models and frameworks have been proposed in this field. This study, by using balanced scorecard model and MADM fuzzy techniques, evaluates private banks listed in the stock exchange. The analysis is in a way that first by using the balanced scorecard the full functioning of the banks in four perspectives is estimated and through the matrix of paired comparisons the weight of each criterion and sub criterion is determined. Finally, by using these criteria and techniques of MADM, Fuzzy Topsis has been used to prioritize the banks. The results show that in the final ranking of the banks using Breda method, Which results from the merger of the three methods TOPSIS, SAW, and VIKOR, Parsian Bank ranked first, Sina Bank second ..., and Tourism Bank ranked tenth. In the evaluation of the financial criteria, the fiscal prospect (0.375) and client prospect (0.338) had the highest weights. Also, the internal processes prospect (0.165) and growth and learning prospect (0.122) gained the lowest weights.