Application of Fuzzy Cognitive Map in Determining the Organization s Success Path

The main purpose of this study is to determine the success path of Pars Khodro Company using Fuzzy Cognitive Map technique and analyzing the views of six experts of this company. Based on the objective of the research this research can be considered as an applied and developmental research. And from the viewpoint, of collecting data, it is in line with the experimental research. The research method is based on the utilization of the new concepts in operation research (soft systems methodology). In order to simultaneously remove the constraints of balance scorecard (BSC) approach and study the strategic simulation, we utilized the capabilities of fuzzy cognitive map. The obtained results reveal that the surveyed company through accentuating upon the excellence of daily operational processes and the development of products based on the limited and innovative platforms would be able to move towards excellence and achieving its vision. Based on the proposed framework in this research study, managers of the Iranian companies would be able through leveraging the capabilities of strategic behaviors comparison to integrate their operational plans. This way, as they increase the efficiency of their processes, they can continue the journey towards excellence.