The Position of Selling Foreign Second Hand Sporting Goods from Point of Customers

The purpose of this study was to investigate of selling foreign second hand sporting goods from point of customers. The research method from point of purpose was developmental research and from point of the nature of the data was confirmatory mixed research that consisted of qualitative and quantitative sections. The necessary data were gathered through interviews, observation, review the relevant theoretical questionnaires. Confirmatory factor analysis were used to test the strength and significance of each variable measured in foreign second hand sporting goods scale using PLS software. Reliability was assessed using the Cronbach’s alpha coefficient 0.806. The statistical population consisted the customers of foreign second hand sporting goods in kurdistan province that the number of 234 were selected as sample. Results showed that social dimension from the five factors (originality of brand, economic, tourism or recreational, place and social dimensions) was deleted from final model since the index was down effect and analysis was conducted on the remaining four components. The results showed that the brand originality has highest impact on the sale of sporting goods (0.50).