Thematic analysis of the jokes shared in the Application Otaghe Joke
Author(s):
Abstract:
Using a thematic analysis on the jokes obtained via the mobile application Otaghe Joke, this research is to find the categories transferred between joke tellers and recipients, and describes the viewpoints through which major sociological approaches analyze jokes and humor contents. To do this, more than 500 jokes presented in the app -starting from a definite point of time and ending at the point when saturation was achieved- were coded and categorized to extract the main themes and provide a big picture of the overall situation of joke concepts. The results show that jokes - with their high influence on the pop culture - have been able to declare their intentions regarding religious contexts, challenging micro and macro powers, and criticizing social manners and behaviors.Side effects such as spreading betrayal, ethnic and gender elimination, emphasizing anomic situations, and acknowledging ethical bad habits have been also identified in the transferred theme contents.
Keywords:
Sociology of humor , Jokes , Mobile apps , Gender , Ethnicity , Religion
Language:
Persian
Published:
Journal of Culture - Communication Studies, Volume:17 Issue: 35, 2017
Pages:
81 to 108
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