nalysis of Satisfaction with the Quality of Dehyari Service with Using Gam Model: A Case Study of Bonab

This reaserch utilizing Gap model evaluates Dehyaris’ services quality. To this end on the basis of theoretical principles and Dehyaris’ responsibilities 32 statements in behavioral, structural, social, economic and hygienic aspects was defined. The study area is 29 villages of Bonab County of East Azabaijan County (Iran). Population size consists of 14559 rural householders inhabited in mentioned villages and according to Cochran’s formula sample size equal to 400 persons. Research instrument was rural householder’s questionnaire that its validity approved by expert panel and Reliability confirmed via Cronbach’s alpha (α > 0.88- α > 0.90 in all aspects). Findings revealed that in all mentioned aspect Deharys’ services quality was little and the gap between peasants’ expectations and perceptions especially in regard of economic aspect was greater than other dimensions. Also determined that between variables such as Dehyar’s quality of behavior, his age and his participating in vocational education courses, with Deharys’ services quality in various aspects there is approvable positive correlation. Furthermore in regard of factors same as rural mayor’s education level, his second job and type of his presence in village, significant differences can be seen in Deharys’ services quality. Finally items such as arranging coordination and cooperation between sectors and organizations, considering organizational behavior, experience, educational quality and vocational education factors put forwarded for improving rural municipalities’ services quality and increasing peasants’ satisfaction.