Prioritization of Factors Influencing on Implementing Green Supply Chain Management in Tourism Industry

Studying the adverse effects of thoughtless development of tourism on the environment has allocated significant proportion of recent geographical studies. Adopting new approaches to the management and utilization of natural resources of tourism spaces is much more necessary. Foundation of these approaches should be in a way that besides providing various needs and welfare of the people, dynamics and the health of the natural environment should be maintained for future generations. Considering the "Green Supply Chain Management" is due to realization of the importance and necessity of environmental considerations in tourism development. Implementing green supply chain depends on internal and external factors. Identification of these factors and awareness of the importance of each of them is the first step for managing this chain. For this purpose the description- applied research methods were used .The population of the study, involves experts in environmental issues, green supply chain management and sustainable tourism. Achieving valid results, 20 experts were appointed. Experts were selected using snowball sampling. In this regard, the questionnaire was designed in paired matrices and was used for rating by experts. After initial design of the questionnaire, to reduce interdependence between questions and increase the reliability and validity, view of academic experts, scholars and professionals were asked. To assess the reliability, inconsistency ratio of paired comparison matrices was used. According to the results of the data analysis, the inconsistency ratio of all comparisons were smaller than 0.1, then the reliability of the questionnaire was approved. One of the multi-criteria decision methods named Analytic Network Process (ANP) was used for analyzing collected data by super decisions software. According to the experts, in the implementation of green supply chain management in tourism industry, the external factors are more important than internal factors, and legal structure is the most important factor as an external factor.