Contextual Causese of women s sexual life in gyms and clubs in Esfahan city

By converting the concept of sexual instinct to sexual pleasure we face with entering sexual discourses into social life and crossing the line between private and public atmosphere. In this research one aspect of entering the sexual discourses into public field is observed in women's gyms and clubs. Therefor this research was done by the aim of understanding female sexual life in gyms and clubs by in-depth review, during 18 months. Information was collected by using observation, participant observation and semi-structured interviews methods with 21 female athletes in Esfahan. For information analysis techniques of grounded theory approach and coding strand of Strauss were used. Analyzing this information in three phases of open, axial and core coding shows that in understanding female's sexual life in gyms and clubs, altered sexual pleasures is as a casual conditions and Swinger culture is as a contextual conditions. The fantasy of beauty in frames of strategies and psychological, and social consequences as a consequences are outstanding. Creating the new concepts for developing new norms or replacement of past insufficient norms can reduce the abnormal sexual life and help to bring order to this basic need.