Satellite television sets, and the discourses of identity Iranian audiences

According to Functionalist theories media are part of the external environment. Which plays a role in the transformation of the identity, In other words, Shaping identity and destruction of their identity. The emergence of social change and in the value of things is as a result of the work of media functionality. Media, link public and private spheres of different people to each other and transport means to the audience and shaping the identity. The current research is the answer to the main,a a satellite TV set which categories of meaning, ideas and values dominate and naturalized and Shaping the identity. This study sought to prove the hypothesis that audience According to Access to different discourses and different social and cultural backgrounds show different responses . Or accept or resist the dominant readings or talks with given identity. How to read or decode the audience of the TV series Life tulip in a Persian-language satellite channels broadcast is samples analyzed in this study. The theoretical framework is based on semantic system approach and the intertwining of three cents functionalist theory, cultural studies and developed the theory of hegemony. Relying on the meaning-making of identity by the media and Iranian audience identification as well as how and why they resistance is analyzed satellite readings TV series. The study also is analyzed through focus group discussions and readings of audience identification.