Management of information technology to implement customer-oriented strategy

Information Technology is one of the critical success factors in any organization in that it is virtually impossible to implement organizational plan without paying due attention to this domain. In their attempt to implement their strategies, organizations need to consider all the influential factors including the IT issues and make necessary adaptations between the organizational strategy and its IT. As private banks, credit fund and Gharz-ol-hasane fund are introduced as the new players in banking industry, the industry is experiencing an ever-increasing competitive condition and in such a market, customer is the key determinant of success. This paper reviews the four main commercial banks of Iran, tries to determine the degree of adaptability of IT variables inside organizations with customer-oriented strategy of banks and seeks to recognize their extend of readiness in adopting this strategy as far as IT-relevant issues are concerned.