The process of change moral values in the Eyes of George Gerbner and its criticism

George Gerbner, professor of communications and founder of the "cultivation theory", believed that television shares important elements among heterogeneous populations, including: religious and moral values . It was initially welcomed by researchers in the West. Graebner positivist assumptions and the process of change moral values in this theory, has caused the need for research on the possibility or impossibility of changing values. This article with the descriptive and analytical method investigates the possibility or impossibility of changing moral values at some School of Moral. and it is studied the variability of moral values and ethics in the field of communication and moral.