Predicting Factors of Maize Growers’ Ecological Behavior in Shiraz County: Application of Comprehensive Action Determination Model

It passes more thantwodecadesthat sustainable developmentand consequently ecological and nature-phile development and also more attention to ecological behavior has been important for experts. The ecological behavior in farming means cultivate with suitable methods for soil, water and other resources conservation. The aim of this study was investigating the predicting factors of maize growers’ ecological behavior toward consumption of inputs (water, fertilizer, chemical pesticides and machinery), based on comprehensive action determination model. Survey method and questionnaire technique have been used. All maize growers who active in Shiraz County were the research statistical population. A total number of 220 maize growers were selected as sample group through stratified random sampling method. Findings revealed that the ecological behavior of maize growers were not in good condition. About 70 percent of them got grade less than average of the index which were used to measure their ecological behavior. Based on the ecological model of behavior that formed the theoretical framework of the study, four categories of variables (situational factors; and intentional, habitual, normative processes) used to predict the maze growers’ ecological behaviors. Findings revealed totally eight variables could predict 54 percent of maize growers’ ecological behavior changes. Results showed that the model capable to analyze and explain predicting factors of ecological behavior. According to results, some recommend-dations have presented at the end of article.