An Intellectual and Religious Studying about position of "National Brand of Islamic Country"
Author(s):
Article Type:
Research/Original Article (دارای رتبه معتبر)
Abstract:
Brand, is the perception about one thing in the mind including product, corporation, city and nation and takes shape over time. Nowadays more than 50 countries have focused efforts on their brands to create better brand position in the minds.In this way they use a lot of medias to increase their brand position like TV channels, social medias, public relation and a lot of other medias. This paper had surveyed the views of nation brand and related concepts, and then using religious methods have offered ideal position of Islamic state brand. It seems, Prophet Muhammad had a lot of great efforts to improve the perception about Islam nation brand at the international environment. And we can find a lot of examples of those efforts in governance, war management and their association with people of other faiths. Therefore, this research wants to present ideal essence of Islam nation brand based of religious method.
Keywords:
Prophet , Nation Brand , Brand identity , brand image , reason , religious
Language:
Persian
Published:
Aghl va Deen, Volume:9 Issue: 16, 2017
Pages:
136 to 161
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