Challenges and Opportunities for the Development of Entrepreneurship in the Industrial Conversion of Garden Products (Case Study: North Khorasan Province)

The main purpose of this paper is to identify the challenges and barriers of entrepreneurship development in the conversion industry of horticultural products in North Khorasan Province and prioritize those barriers and finally provide solutions to the barriers to the development of this industry. For this purpose, the required information was obtained through face-to-face interviews and completed a questionnaire with 20 managers and experts from Jihad-e-Agriculture Organization, Department of Industry, Mine, Trade, Chamber of Commerce and Agricultural Bank of North Khorasan Province. The results show that the barriers to financing in the first place are the factors affecting the transformation industries of North Khorasan province, after which the market-related bottlenecks are ranked second, the lack of strategic planning in the gardening products conversion industry is ranked third, paperwork In the process of issuing licenses (bureaucratic system) and the weakness of the private sector management system and the cooperative of conversion units, they are ranked fourth in the fourth place, and the weakness of coordination between government agencies is in the fifth position. Therefore, it is proposed to pay a loan with easier conditions and a longer repayment period Will happen. It also, reduces the creation of a single window between organizations for licensing, costs, and the timing of the start-up of workshops and conversion industries, and the implementation of focused marketing programs to engage in regional and cross-border markets and seasonal markets will help solve the problem market bottlenecks.