Variables Influencing on Using Agricultural Extension Radio programs by Rural People of Ilam Township

Know audiences and their expectations, including necessory variables to design and delivery of more effective and better Extension education Radio programs.
In this causal-relationship study, villagers use of local Radio Agricultural Extension programs (Hello fellow citizens and nomadic voice) from winter of 2015 until summer of next year, has been reviewd in Ilam township and variables affecting rural satisfaction of these programs, also been studied.
the research population included 3546 rural household head of Ilam township. Based on kerejcie and Morgan table, 346 people of them were selected by cluster sampling.
to gather the data a questionnaire was designed and its validity, was done by a panel of expert of professors of Agricultural Extension and education department of Ilam Islamic Azad university and its reliability by using alpha order, was approved.
The results of regression showed that four variables of ordination and alignment of Radio programs with audiences Educational need , marital status , rural people linkages with Jihad agricultural centers and quality of programs, were the main variables influencing the dependent variable (the use of the Radio) and could predict, 50. 2 percent of likely changes of dependent variable.