The Environmental Influences of Cosmetic Stores on Behavior of Women's Clothing Buyers

The purpose of the present research is to investigate the effect of landscaping and apparent appearance on customer's behavior. This research is an applied research in terms of purpose and descriptive-survey in terms of data collection. Data were collected using questionnaire. Moreover, statistical population of the research consists of the customers of women's clothing boutiques in Karaj. The selected sample was equal to 370 customers using random sampling method. Furthermore, data were analyzed using AMOS and SPSS softwares. The research results showed that landscaping and store appearance have a positive impact on customer's behavior and will attract them to the store. Moreover, the dimensions of customer support and attraction have the most and the least impact on customer behavior, respectively.