Redefining of Commercial Advertising from the Point of Islam with the Qualitative Method

The commercial advertising with respect to the Islamic teachings is the comprehensive frame of the criteria and sub criteria in all advertising angles. The main goal of this research is the conceptualization of the social advertising from the view of Islam and presenting a model conforms with the teachings of Islam. This research which has be done with the qualitative method, firstly, it has been referred to the main Islamic sources such as the holy Quran, the hadith sources especially Nahj al- Balalgha and books like Sahifeh Noor and Shahid Motahari's books and then the theoretical principles of the commercial advertising have been extracted , analyzed and presented. Meanwhile mentioning the commercial advertising parameters from the point of Islam and also the conceptual relationship between the parameters, the present research has proposed new model in the shape of (6 questions). The finding of the paper has the obvious application in the constant evaluation of the commercial activities, the decision-making of the economic management and the promotion of Islamic lifestyle.