How to Create Business Value through Information Technology (A Case Study on Automotive Production)

This study aimed at designing information technology business value model in order to explain the value of information technology in business and evaluate information technology contribution in organization function. For the purpose of a comprehensive analysis of the subject using qualitative data, the research method was set to be mixed method focusing on qualitative sequential design. The first stage of the research strategy was an exploratory single case study and for the second phase, the researchers used focus groups design. Saipa Corporation, one of the most famous firms in Iranian automotive industry, was selected as the case. The varied qualitative date were gathered through interview, document review and observation methods and were analyzed afterwards. Ultimately, the findings of the study highlighted the items and dimensions of information technology business value. This model is composed of the relationship between different dimensions of the theoretical models regarding and the share of information technology in building a business. In order to ensure research generalizability, the results of the research were compared with those in the literature review and the theoretic adequacy of the proposed framework was confirmed.