Developing a Framework for Measuring Perceived Quality of Tourism Destinations

Perceived quality of tourism destination is one of the most important effective factors on the tourist satisfaction and his/her revisit intention. In addition, perceived quality is a multi-dimensional concept that its dimensions may be different in each situation. This is why the present study aimed to identify the dimensions of perceived quality of tourism destination. The present study is a practical-development study and is a survey from research methodology perspective. The statistical population of this study consists of inbound tourists in November 2017. A total of 300 tourists were selected from this population randomly. In order to collect the research data, a self-administrated questionnaire (including 38 items) was used. The validity and reliability of questionnaire were investigated and confirmed. The research data were analyzed through both descriptive (such means and frequencies) and inferential (such as exploratory factor analysis) statistics in the SPSS. The findings revealed perceived quality of tourism destination brand consists of seven dimensions including perceived quality of tourism attractions, perceived quality of human relations, perceived quality of services, perceived quality of hygiene standards, perceived quality of tourism destination management, perceived quality of visual tourism destinations, and perceived quality physical facilities.