Analysis of facilitators and deterring Factors of sport tourism: Case Study ski resort of Sahand Tabriz and Payam Marand

Nowadays, the tourism industry as a clean industry and one of the most important aspects of functional geographical areas is influenced by different motives and different forms. The aim of this study was to exploratory and confirmatory factor analysis of push and deterring factors of winter sports tourism. The population consists of all tourists in Sahand Tabriz and Payam Marand piste. The sample using Cochran's formula uncertain population size and population variance in the pilot study, 258 people were selected. A researcher made questionnaire was used that the content and face validity by experts and the reliability in a pilot study with Cronbach's alpha coefficient was confirmed 0/93. By using exploratory factor analysis the items of the questionnaire because of the lower load factor of questions were eliminated. A total of three components internal push factors, external push factors and deterring factors were identified. The results of confirmatory factor analysis by using AMOS software was approved the components obtained in the exploratory factor analysis. The results showed that the questionnaire of push and deterring factors has acceptable validity and reliability and can be measure variable in the statistical population. One of the most important factors of inner facilitator is the creation of calm and increasing self-esteem, from external facilitators to the importance of staff to permanent tourists and deterring factors the existence of cultural constraints and personal problems.