Social Capital, Entrepreneurship marketing and mediated role of shared knowledge

social capital of employeemanager can be stimulus for suitable using entrepreneurship marketing in order to improvement and development of business. this research is as applied-survey science. home businesses of Isfahan province is its studied case. 210 businesses are sample size and researchers used SEM to data analysis by PLS software. the results reveals that social capital has a significant and positive effect on entrepreneurship marketing. social capital has the most effect on customer-orientation. also, social capital has effect on shared knowledge. shared knowledge has a significant and positive effect on entrepreneurship marketing. shared knowledge has the most effect on value creation. finally, shared knowledge mediate the relationship between social capital and entrepreneurship marketing.